House Music Authority × Cincy Social
Cincinnati, OH · July 2026 · Prepared for Drew & John
You didn't start House Music Authority to make flyers. You started it because you believe the city deserves a different kind of underground. That's a story. Let's build it.
↓ Read the brief01 · Who Is House Music Authority
Departure Lounge. Galaxy. Alice. Shows built from scratch, a team of four, a brand that had real momentum. Then life intervened — a friend passed, the LLC owner relocated to Jersey — and the team went from four to two. Ten months of pause. Now it's just you and John, deliberately lean. "The less hands in the pot, the better."
The rebrand isn't a pivot. It's a return — hore intentional, built for a different lane. House Music Authority's version of the underground is daytime: park pop-ups, coffee shop activations, the branded box truck rolling up with a location drop. The 2am–6am crowd belongs to Mach-B and Project Sonar. You're going somewhere they're not.
You have a daughter now. You can't spend your nights in Canva making flyers. And you were honest about what you're not great at — video, capture, the visual side — which is why you were about to hire on Fiverr before you found Cincy Social on Instagram and decided to go local instead.
Two events are already on the calendar with real budgets behind them: Blink in October, an Alice OTR-sponsored show with a $5,000 activation budget; and a city-funded Halloween headliner at the end of the month. The brand needs to be ready before either of those happens — hot scrambling after.
"I would love to be able to bring a festival to Cincinnati… own some real estate so I can help the community have some more underground locations. If I could quit my job and just bring artists to the city and do shows like that, that's what I would do."
02 · Our Read
The Department of Underground Affairs isn't a brand name — it's a worldview. The daytime gateway. The park pop-up. The city as a dance floor, not a late-night escape. Playful, community-driven, genuinely different. That's a story that compounds.
The problem isn't awareness. It's that the visual identity hasn't caught up to the idea yet. You have two brand documents — a Copilot-built bible and a Fiverr style guide — and they don't fully align with each other. The content you post is mostly flyers and ads: all bottom of funnel, almost nothing above it. When Blink comes, you'll have an event. What you need is a brand that makes the event mean something beyond October.
The first move isn't a shoot. It's a conversation — to define what House Music Authority actually is before anything else gets built on top of it.
→ When you picture House Music Authority two years from now, is it still just you and John — ror is it a platform that runs without you?
03 · What We Build Together
We don't start with a shot list. We start with DNA — what House Music Authority is, what it isn't, what it sounds like, what it refuses to do. That become